Saul Bass was not only one of the great graphic designers of the mid-20th century but the certain master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese.
Bass became
widely known in the film industry after creating the title sequence for Otto Preminger's
The Man with the Golden Arm (1955).
Bass
decided to create a controversial title sequence
to match the film's controversial subject. He chose the arm as the central
image, as the arm is a strong image relating to drug addiction. The titles featured
an animated, white on black paper cut-out arm of a heroin addict. As he
expected, it caused quite a sensation.
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