Article

• "They have always served a greater purpose than themselves: to move the overarching story forward." - I think this is a interesting quote from the article. In my opinion it is very true; it speaks about the title having a bigger meaning then just introducing the film. It doesn't just introduce characters or show who made the film, but has a 'greater purpose' which sets up the story line of the film. It subtly hints of aspects which will be in the film and sometimes slightly portrays the narrative of the film itself. 

• "we see the emergence of typography that seeks to match letterforms with the subject matter and even the zeitgeist" & "It could be argued that typography lost importance in this era of title design." - This too is an interesting statement regarding the typography of title sequences. The typography within a title sequence is very important regarding the genre of a film. If someone was to see the name of the film only, with the typography, analysing it can set up the whole theme that would be held in the film. The typography itself does 'match' the narrative and genre of the film; which I think is very important for audiences. 

• "As movies grew more popular, their titles evolved." - When reflecting on title sequences in the past, to nowadays, we notice how much titles have 'evolved.' We know that in modern day societies technology allows film makers to be a lot more creative with in title sequences, but it is very important to reminisce on previous titles. I find it really fascinating to see how much title sequences have changed over the years. It's also important to notice that each new film that is released, holds an aspect in the title that is unique in itself and to the movie. 

• "Experimentation on the fringes, where title sequences really thrive, have led to all kinds of innovation in what a title can be and how it can serve the story and the director’s intent." - As I previously stated, the title sequence can have more meaning behind it then what people actually think. But not only does it 'serve the story' it shows the 'director's intent'; I find the director's intent also very interesting. One could say that the title sequence could be a very prominent aspect to the director of the film. This is because it holds a lot of information within it, and it is important to give a certain amount of information that excites the audience but also builds tension for the ending of the film. 

• "But the measure of a title design’s quality is the same now as it was in the silent era. Whatever function they perform, titles remain an essential part of film." - Last of all, I find this quote from the article very important, as it summarises all thoughts. I think that it suggests that although technology in modern days is a lot more advanced, the meaning behind each individual title sequence holds similar effort put into it. It also summarises that no matter the 'quality' of the title, each one has had similar effort put into it, and the design of it has been similarly analysed and questioned as to what it will portray to the audience. It also states it's 'essential' in a film, which is true; without a title sequence it would not set up anything before the film; reinforcing that it is 'essential.'